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Journal > IDENTITAET > ANALYSE DER KONNOTATIVE BEDEUTUNG DER ANZEIGEN AUF DAS DATINGWEBSITE WWW.HELGA.DE

 

IDENTITAET
Vol 3, No 2 (2014): VOL III No 2 Mei 2014
ANALYSE DER KONNOTATIVE BEDEUTUNG DER ANZEIGEN AUF DAS DATINGWEBSITE WWW.HELGA.DE
Article Info   ABSTRACT
Published date:
17 May 2014
 
Of the background can be formulated two issues , among others : ( 1 ) whether the connotative meaning that appears in the choice of words , phrases , sentences man connotative used in advertising advertisers on the site dating website dating www.helda.de ? . The objectives of this study were ( 1 ) to describe the connotative meaning in the choice of words , phrases , sentences man bersifatkonotatif used in advertising advertisers on the site dating website dating www.helda.de . Data in the form of research , ad copy dating website www.helga.de and analyzed based on the theory of semiotics Barthes . In the description in Chapter IV after the analysis of the connotation theory connotations with Barthes found the sentences that are connotative meanings that contain the advertisers side of the character , the character of the woman who wants advertisers , advertisers hope and desire that implied to get a partner, a family , and had issue . advertisers also use words that imply Wünschen suchen and hopes , desires and solicitation of advertisers.
Keywords : Advertising Houses , man , connotative meanings 
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