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Journal > Pendidikan Bahasa Indonesia > STUDI DESKRIPTIF TERHADAP PENGGUNAAN BAHASA PADA REKLAME DI TOKO-TOKO FOTOKOPI SEKITAR KAMPUS STKIP PGRI SUMATERA BARAT PADANG

 

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Pendidikan Bahasa Indonesia
Vol 2, No 2 (2013): Jurnal Wisuda Ke 47, Genap 2013-2014 Pendidikan Bahasa dan Sastra Indonesia
STUDI DESKRIPTIF TERHADAP PENGGUNAAN BAHASA PADA REKLAME DI TOKO-TOKO FOTOKOPI SEKITAR KAMPUS STKIP PGRI SUMATERA BARAT PADANG
Article Info   ABSTRACT
Published date:
13 Sep 2013
 
The problem in this research is the writing that was written Indonesian incompatible with standard Indonesian. Of the characteristics of the language used in the advertisement billboards do not have to use a standard language so that researchers would like to describe the use of language on the billboard of the standard and non-standard language. This study aimed to describe the use of standard and non-standard language on the billboard in photocopy shops around campus STKIP PGRI West Sumatra Padang seen from spelling and punctuation.              This research is a qualitative descriptive method. The data in this study were taken from the advertisement in photocopy shops around campus STKIP PGRI West Sumatra Padang. Object of study is the standard and non-standard language seen from spelling and punctuation. Research instrument uses a camera to photograph the billboard at photocopy shops around campus STKIP PGRI West Sumatra Padang. The technique used to obtain the data is done with the documentation that is taken with the photograph in the advertisement copy shop then analyzed by (1) identifying the data, (2) classifying the data, (3) analyze, (4) draw conclusions.              Results of data analysis can be see of 20 billboards language that found as many as 222 consists of writing 193 words and punctuation as much as 29. Non-standard language found 278 consists of writing 238 words and punctuation as much as 40. It can be concluded that the use of language in the advertisement copy in stores around campus STKIP PGRI West Sumatra Padang language used many using non-standard language. In accordance with the characteristics of billboards that billboards use interesting language, easy to understand, short, memorable and exciting. Standard language for comparison in the study.
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