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Journal > JURNAL ILMIAH MANAJEMEN & BISNIS > PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

 

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JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 14, No 2 (2014): MANAJEMEN & BISNIS
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
Nasution, Muhammad Fakhru Rizky ( Universitas Muhammadiyah Sumatera Utara)
Yasin, Hanifa - ( STIE Nusa Bangsa)
Article Info   ABSTRACT
Published date:
14 Apr 2014
 
This study aimed to determine the effect of promotion and price to intentionto buy. Sample that observed were 100 respondent that interest and would buy theproduct. The result showed that promotion and price, partially andsimultaneously influence to intention to buy. Determinant coefficient showed that14,3% variation of intention to buy had influenced by promotion and price.
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