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Journal > Pro Bisnis > PENERAPAN MANAJEMEN PEMASARAN PT. RITA RITELINDO PURWOKERTO DALAM MENGHADAPI PERKEMBANGAN EKONOMI GLOBAL

 

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Pro Bisnis
Vol 3, No 1: Februari (2010)
PENERAPAN MANAJEMEN PEMASARAN PT. RITA RITELINDO PURWOKERTO DALAM MENGHADAPI PERKEMBANGAN EKONOMI GLOBAL
Wijayanto, Pikir Wisnu ( STMIK AMIKOM Purwokerto)
Article Info   ABSTRACT
Published date:
01 Feb 2010
 
The purposes of this research are to know the implementation of marketingstrategies at Rita Ritelindo Iurwokerto Company and thi anticipation offacing thbeconomic global development. The research method used was the interview andobsemation, The research conducted tn some business unit in order to lrnow the realcondrtion and implementation progress in each unit. Based on the researchs resultand data analysis, it can be concluded that Rita Ritelindo Purwokerto Company hasdone some marketing stategies in facing the development of economic global such asbeing pro active to the customers, analyse the market condition, make the best ofroles and resources function properties, arrange oriented sftategies, in everybusiness units, and do promotion elfectively
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