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Journal > Kinerja: Jurnal Bisnis dan Ekonomi > ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL

 

Kinerja: Jurnal Bisnis dan Ekonomi
Vol 7, No 2 (2003): Kinerja
ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL
Article Info   ABSTRACT
Published date:
08 Nov 2016
 
This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic
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