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Journal > JURNAL ILMU DAN TEKNOLOGI PETERNAKAN > Analysis on Consumer Demand Friction of local and Import Offal of Cattle in Traditional Market of Makassar City

 

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JURNAL ILMU DAN TEKNOLOGI PETERNAKAN
Vol 1, No 3 (2011)
Analysis on Consumer Demand Friction of local and Import Offal of Cattle in Traditional Market of Makassar City
Article Info   ABSTRACT
Published date:
27 Jul 2016
 
 This study aims to determine the friction in demand trends and the factors that cause a friction in consumer demand for local and import offal-good ex-Australia in the traditional markets of Makassar. Purposes of this research is for information and reference for our stakeholders on demand of local and import offal-good ex-Australia in the traditional markets of Makassar.The results of this study indicate that factors that cause a friction in demand for local and import offal-good ex-Australia are: product quality, affordability, accessibility and just try. Selection of local offal-good generally caused by factors of product quality (30.00%). While the types of import offal-good ex-Australia is commonly caused by the affordability of the price (39.00%). The trend friction in consumer demand switching from local offal-good type to import offal-good ex- Australia type can be seen from the degree of acquisition and loss. The results showed that the types of Local Offal-Good decreased from 47% to 42.33%. While the types of Import Offal-Good ex-Australia have increased from 53% to 57.33%. From these findings to forecast trends Import Offal-Good ex-Australia will dominate market share Offal-Good in the Traditional Market of Makassar.
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