Announcement
Starting on July 4, 2018 the Indonesian Publication Index (IPI) has been acquired by the Ministry of Research Technology and Higher Education (RISTEKDIKTI) called GARUDA Garba Rujukan Digital (http://garuda.ristekdikti.go.id)
For further information email to portalgaruda@gmail.com

Thank you
Logo IPI  
Journal > Journal of Consumer Sciences > Effect of Consumer Awareness of Education Material, Source of Information, and Value of Materialism on Behavior as A Smart Adolescent Consumer

 

Full Text PDF (395 kb)
Journal of Consumer Sciences
Vol 2, No 2 (2017): Volume 2 No.2, 2017
Effect of Consumer Awareness of Education Material, Source of Information, and Value of Materialism on Behavior as A Smart Adolescent Consumer
Setianingrum, Mia Fitriyah ( Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University)
Yuliati, Lilik Noor ( Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University)
Article Info   ABSTRACT
Published date:
01 Sep 2017
 
This study aims to analyze the effect of consumer awareness about education material, source of information, and value of materialism toward behavior as smart consumer on junior high school student in urban and rural areas of Bogor. Samples in this study are 9th grade junior high school students as much as 125 students that consisting of 62 students in urban and 63 students in rural areas. The sampling technique is cluster random sampling with the consideration that students have obtained consumer education materials on social sciences and Indonesian language for grade 7 to grade 9. Data were collected by self-administered technique using questionnaires. The results showed that there are differences in consumer awareness about education material, source of information, and objective knowledge of students in urban and rural areas. Gender and source of information affect the behavior as smart consumer on junior high school students. 
Copyrights © 2017